Webinar- Transforming the way brands invest in sports and entertainment partnerships

Do all brands make well informed decisions about the properties they sponsor? Are they really sponsoring the most suitable properties for their needs?

We have not been convinced for some time, so we have teamed up with our strategic partners Luscid to offer clients new levels of insight, accountability, transparency and efficiency to the search for and selection of sports and entertainment partnerships.

On Thursday 22 September we held a free webinar that discussed this topic and we shared our unique data and insight driven approach to a host of leading brands who invest in sport and entertainment sponsorships. If our process can save brands’ time and resource whilst delivering properties that have answered the brief with independent rigour, we feel we might be onto something very exciting. We also hear from Marc Davies at Standard Chartered Bank, who gives his perspective on the bank’s strategic approach to sponsorship search and selection.

Click on the link below to view the full 60 minutes session using the Passcode is  pqH*at3t to view it. If you short on time the key takeaways are:

• Marc Davies from Standard Chartered Bank, talked about the bank’s current portfolio, the objectives that they meet and summarised their criteria for assessing potential opportunities. He highlighted the importance of providing data to demonstrate the brand and audience fit.
• The data sources that power our Discover process are updated daily giving clients the most robust live analytics in the market
• Discover powered by Luscid enables us to assess over 80 genres and tens of thousands of properties globally for each brand against a specific brief 
• The platform sits at the heart of our Discover consulting service which supports brands through the property search and selection process to securing the most relevant partnerships and the right assets to achieve a brand’s objectives on the best possible commercial terms. This ensures a brand’s partnership is set up for success.