RIGHTS OWNERS
We'll help you tailor your solutions to enable brands to create stories, adapt to the modern digital consumer and sell based on a brands metrics, not your own.
We provide an out-sourced sponsorship sales service to sports rights owners as an extension of your team.
Our job is to maximise your sponsorship revenues by creating competitive tension for your rights using data, insight and our brand database. We deliver highly targeted and bespoke proposals to ensure the rights packages achieve the brands business and marketing objectives, leading to successful outcomes for the rights owner and the brand.
An end-to-end sales service
Our role is to maximise the commercial value of a rights owners assets by using data and insight to offer a compelling solution to brands which creates competitive tension for the rights being sold.
Rights Benefit Analysis
We analyse your commercial rights, including using third party data sources and industry benchmarking, to optimise their value.
Sponsorship Consultancy
We provide support and guidance to solve your particular problem and build a strategy to deliver against it.
Go to Market Proposition
We develop a sales narrative and build bespoke, premium proposals that talk in the language of the brand and understand their challenges.
Source Brand Partners
We develop a sales out-reach programme, using our extensive network, database and CRM systems in order to build a strong pipeline and generate competitive tension.
Contract Negotiation
We use our extensive experience of negotiating for many rights owners and brands to deliver a mutually successful outcome.
Media Partnerships for Amplification
We come from the world of media so we can identify and negotiate media partnerships to both grow your audience and add signifcant value for your partners.
Measurement
We develop ways to measure and value the success of your sponsorship programme to ensure long-term success and to make renewal negotiations with existing sponsors more successful.
The value we bring to rights owners is to help them unearth the brands who see value in what they have to offer by presenting it in the language of the marketer
Rights owners come to us for a myriad of reasons but, ultimately, we know you want to improve your commercial proposition and increase revenues.
We can help you build the foundations of a compelling proposition which we know will resonate with brands. We want you to connect with long-term partners with shared values, cultures and goals.
We use desk research and proprietary insight to understand the brands audience and objectives and how the property will help them deliver with successful outcomes.
Many rights owners are still focused on the old model of selling on TV exposure, underestimating the value of their digital audiences and the other reasons why brands become sponsors. We can help you understand how a brand buys, plans and analyses media to generate ROI.
We have also helped rights owners grow and monetise their digital audience by appealing to a new and different fan base. This creates value and helps secure more of the sponsors activation budgets.
Let’s talk about your sponsorship needs.
Fill in the form or call to set up a meeting +44 (0)7771 725899
Rights Owner Form
We create winning partnerships for brands and rights owners
Contact us
David Peters
+44 (0) 7771 725899