WHAT WE DO

We create winning partnerships

Our sole mission is to create partnerships that have an enduring and positive impact for brands, rights owners and fans. 

Our Show Reel
How does a brand sponsor engage with the myriad of fans who engage with sport and entertainment?
How can a brand sponsor be relevant in the context of that conversation?

The solution lies in the convergence of sponsorship and media and we help brands and rights owners to understand this and embrace it. As we look into the future of digital streaming, monetisation of content, paid platforms and further fragmentation; navigating this has never been more complex. 

Engaging content appearing in the relevant places will set those sponsors apart.

FOR BRANDS

We know effective sponsorships, amplified through media, help brands achieve their business objectives.


We help brands use sport and entertainment to create an emotional connection with their fans. We manage the process from end to end, from developing the strategy, through to property sourcing and high impact activation.



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FOR RIGHTS OWNERS

We provide an out-sourced sponsorship sales service to sports rights owners as an extension of your team. 


Our job is to maximise your sponsorship revenues by creating competitive tension for your rights using data, insight and our brand database. We deliver highly targeted and bespoke proposals to ensure the rights packages achieve the brands business and marketing objectives, leading to successful outcomes for the rights owner and the brand.



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"I think sponsorship is, was, always has been, and undoubtedly always will be, a remarkably powerful marketing tool." David Wheldon

Ex CMO RBS Group and Global Director of Brand Vodafone

The benefits of sponsorship


  • Drive top of mind awareness, brand fame and stature
  • Increase brand consideration and purchase
  • Using the property IP and marques will amplify the impact of all the comms you use
  • Provide access to influential talent and therefore content, which helps tell the brand story in a credible and compelling way
  • Reinforce a brands values
  • Find new audiences to (re)appraise the relevance of the brand for “someone like me”
  • Lend credibility to your brand messages through the endorsement of the property
  • Provide unique assets such as tickets and "money can’t buy" experiences to help acquire new customers and B2B partners
  • Secure distribution by providing retailers with unique assets for promotional purposes
  • Exclusivity which provides stand out from your competitors
  • Drive sampling and user trials at events and also via access to fan data provided by the rights owner
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