Passion powered
Results driven
Turning Audience Passion Into Measurable Growth
Strategic & Commercial
Brave & Bold
Human & High-Performing
Working Across the Full Sponsorship Lifecycle
brands
Sponsorship Strategy
Property Search & Shortlisting
Property Sourcing
Asset Optimisation
Property Evaluation
Activation Planning
Stakeholder Engagement
Contract Negotiation & Deal Brokering
Campaign Management
Measurement
rights owners
Rights Benefit Analysis
Commercial Strategy
Property & Asset Valuation
Go to Market Proposition
Source Brand Partners
Contract Negotiations
Media partnerships
Campaign Management
Measurement
Delivering cultural relevance through the power of Sport & Entertainment
“We engaged The Value Xchange to assess the value of our assets and programmes, including our flagship Olivier Awards partnership. Their meticulous valuation and clear benchmarking against competitors equipped us to negotiate from a much stronger position. The outcome has been a substantial uplift in our partnership revenue. David and the team were professional, diligent and highly effective throughout the process and a pleasure to work with.”
“Working with TVX has been a game changer for Movember. Their expertise and passion have strengthened our partnerships — from RLWC2021 to becoming the Official Mental Fitness Partner of the Rugby League Ashes. The team’s professionalism, deep understanding of the charity sector, and ability to connect purpose with sport have helped us drive real impact in men’s health. They don’t just understand partnership — they elevate it.”
“Jamie and the team have been critical partners on some of our key agreements. The level of insights, responsiveness and support has been a real help to accelerate our work.”
Latest News & Reports
Quarterly Newsletter | Q1, 2026 Edition
Beyond the Black Box: Where AI Sponsorship Really Works
