THE VIRTUAL GRAND NATIONAL RETURNS WITH THE VALUE XCHANGE IN THE RUNNING

On offer are a range of unique opportunities for this sought-after and award winning sports and entertainment event.  

Carm Productions and partners Inspired Entertainment use state of the art CGI, AI and algorithms to take on a special Panel of Experts to forecast the outcome of the most famous steeplechase in the world.

In 2018 Tiger Roll won the VGN in a close finish and hours later the Tiger narrowly roared over the finishing line in the real Grand National. 

In 2020 The Virtual Grand National replaced the real race on ITV and was watched by a peak audience of 4.8m, nearly 30% of the total available audience, with millions more watching extended news coverage across the UK and the globe. 

Potters Corner won the race and guaranteed more than £3m was donated by bookmakers to NHS Charities Together and medical charities in the Republic of Ireland. It was named winner of the ‘Standout Charitable Effort of The Year’ trophy at the EGR awards 2020.    

The TV special in April 2021 will also see the return of The Grand National Race of Champions which last year was won by the legendary Red Rum. 

David Peters, Founder and Co-Owner of The Value Xchange said;

“We are delighted to be appointed to help Carm open up talks with sponsors for the Virtual Grand National which is now in its fifth successive year and which has been incredibly accurate at revealing the results of the actual race since its inception. It’s a compelling programme which is sure to get an audience of millions when it is broadcast as a prelude to the race on the 10th April. It provides a great platform for brands to associate with worlds’ most famous steeplechase” 

Rob McLoughlin, Creator and Executive Producer at Carm Productions added; 

“The Virtual Grand National surprised audiences across the county and globe. It also cheered everyone up at a desperate time nationally and internationally. We are delighted to be working with The Value Xchange and again hope to place a smile on all our worried and anxious faces’.    

 Dominic Barker - Commercial Consultant to The Virtual Grand National concluded:

“The Virtual Grand National continues to go from strength to strength, both as a compelling piece of entertainment and as a high profile commercial opportunity for potential sponsors. It's a pleasure to be working with The Value Xchange on this year's race as we communicate with a broad range of potential partners about the multi-platform opportunities available around the Virtual Grand National.”

For further information please contact

Kevin Hall

The Value Xchange

Director of Partnerships 

Email kevin@thevaluexchange.co.uk 

Phone 07866 460174

Note to Editors

 

About Carm Productions: 

Carm, founded by award winning Broadcaster and former Granada Television Executive Director Rob McLoughlin OBE, (www.robmcloughlin.com) launched The Virtual Grand National in 2017 on ITV4. Cause of Causes won the VGN and then was narrowly beaten by One For Arthur in a photo-finish in the real race. Tiger Roll won both the VGN and real in 2018 and was forced into 2nd place by Rathviden in 2019. Potters Corner won the VGN in an exciting and dramatic race in 2020. Rob McLoughlin has made News, Current Affairs, Documentaries and Entertainment programmes for ITV, BBC, C4, Discovery and channels across the globe. He was an investigator on the BAFTA winning WORLD IN ACTION and appeared in the Emmy award winning drama THE STREET on BBC1. 

 

About The Value Xchange: 

The Value Xchange is a sports, media and entertainment marketing agency which started in 2016 to help brands and rights owners build partnerships through the power of sport, media and entertainment that have an enduring and positive impact for the fans, sponsors and rights owners.