"We have unfinished business"

OUR STORY

We’ve been involved with sponsorship since the mid 90’s when Cadbury became the first ever brand to sponsor a soap, in Coronation St. Ever since we have been fascinated in the creativity and commercial benefits sponsorship has brought to businesses.

Sponsorship has done itself a disservice for a long time – it needs to become a proper marketing discipline. Client and agency teams still work in silos, splitting media budget and sponsorship deals; people are too focused on getting deals done vs building long- term partnerships; and the measurement of rights values is getting harder due to digital fragmentation.

We believe sponsorship is a platform for communication, not a channel. It should drive everything, embedding into media planning and truly leveraging the value of rights across a whole business.

As we look into the future of digital streaming, monetisation of content, paid platforms and further fragmentation; navigating this has never been more complex.

We make the sponsorship journey as seamless as possible, so it becomes an enjoyable experience that delivers effective business growth.