Hull FC appoints The Value Xchange to support sponsorship sales efforts

Hull FC is one of the oldest clubs in professional sport, being founded in 1865, with a rich heritage of success, talent, and passion.  

The club has won the Challenge Cup five times, winning the trophy back-to-back in 2016 and 2017 at Wembley Stadium – and have been named Rugby League Champions six times, as well as winning the Rugby League Premiership in 1991.

Hull FC boast one of the highest average attendances in Super League, playing at the highly-regarded MKM Stadium, which every year hosts one of sports most famous ‘Derby’ rivalries when they take on arch-rivals Hull KR – one of the highlights of the rugby calendar across both codes.

They also lead from the front when it comes to their communication output and fan engagement and remain one of the sport’s leading clubs, offering unrivalled television, online, social, and traditional media content, as well as delivering over 15,000 replica shirt sales every year. 

The club is also very active in the community with the Hull FC Community Foundation recognised as one of the leading community sport charities in the country.

Prior to the onset of the Coronavirus pandemic, the club were able to report record growth across their commercial and merchandising operation, as well as a record number of season ticket members – something they are keen to reignite as Covid-19 restrictions subside. 

The Value Xchange is a sports, media, and entertainment marketing consultancy with extensive experience of helping brands and rights owners maximise the impact partnerships have for the brand, the rights-owner and the fan experience. 

Their brand experience covers sectors including automotive, charities, healthcare, logistics and technology, in a variety of sports including football, motorsport, mass participation events and Rugby League.

Hull FC are looking to add to their already impressive roster of partners, which includes Jacuzzi® and hummel®, with a focus on high profile, national brand partners who have an appetite for activation, fan engagement and developing strong commercial partnerships.

James Clark, Hull FC CEO said: 

“Our partnerships are central to the growth of our club and play a significant role in supporting and achieving our objectives on and off the field – especially as we adapt to the post-Covid landscape and with the World Cup on the horizon.

“We are committed to delivering true partnerships, rather than just sponsorship transactions, with a focus on providing value, creative activation and growth for our commercial partners, including genuine interaction with our club, our key stakeholders and our extremely passionate supporter base.

“The team at The Value Xchange share our enthusiasm in this approach, with a good understanding and experience of our strategic framework, and we are looking forward to seeing the influence they can have with their network and skillset as they help us maximise the opportunities for our club and the sport.”

David Peters, Founder and Co-Owner of The Value Xchange added: “We’re thrilled to be appointed to work with Hull FC on their sponsorship sales efforts. 

“Hull FC are a long-established club with a rich heritage in the sport and with a great deal of success both on and off the pitch. 

“We also believe now is a great opportunity to be talking to brands about Hull FC and rugby league as interest in the sport continues to grow and which will only be boosted by England hosting Rugby League World Cup 2021 – now taking place from 15 October –19 November 2022. 

“We’re really looking forward to working with James and the team.” 

ENDS

For more information please contact David Peters david@thevaluexchange.co.uk or call 07771 725899.