Insights Hub
FAQs
How much does sponsorship cost?
Sponsorship can be from as little as £10-20k all the way up to multi-millions. Drivers of cost are audience reach and desirability. Also, budget will need to be set aside for activating the sponsorship in order to help to maximise the value.
What makes a sponsorship successful?
High-performing partnerships have shared objectives, strong activation, and consistent communication. When both sides stay aligned and invest properly, the partnership is more likely to perform.
How long should a sponsorship last?
While one-off deals can work, most meaningful partnerships run for 2–3 years or more. Time helps build deeper awareness, trust, and measurable results.
Do sponsorships work for smaller brands?
The simple answer is yes. Targeted sponsorships often deliver stronger cut-through for local or regional brands because they speak directly to a loyal, highly relevant audience.
How early should we start planning a sponsorship?
Ideally 6-12 months out. Great sponsorships take time to plan, budget, activate, and measure properly.
Can sponsorship drive direct sales?
Absolutely! With the right activation, sponsorship can have a strong impact on behaviour as well as awareness.
Can TVX manage our sponsorship portfolio end-to-end?
Yes – we handle everything from initial valuations and strategy to property sourcing, negotiations, delivery, activation, and evaluation. Think of us as your one-stop shop for sponsorship.
What makes TVX different from other agencies?
We combine strategy, commercial insight, and hands-on delivery. You get senior thinking, transparent advice, and a team that actually executes the work.