Quantify the Power of your Partnerships
We have created the IP Uplift
Attention
(e.g. Noticeability, enjoyable, engaging)
Quantifies the impact the property has on a brands ability to capture a consumers attention and engage them.
Connection
(e.g. Likeability, relevance, convincing, supports my community)
Quantifies the impact the property has on relating with a consumer in a meaningful way.
Brand Perception
(e.g. Differentiation, trust, modern, quality, worth more, cool factor, momentum)
Quantifies the impact the property has on shifting brand perceptions.
Conviction
(e.g. Intent to purchase, loyalty, advocacy)
Quantifies the impact the partner has on a consumers likelihood to purchase a specific product.
We assess sponsorship performance through two key lenses
ROI
Monetary value of exposure and assets delivered by the rights holder
Sales uplift directly attributable to the sponsorship
Comparison of sponsorship exposure value versus equivalent paid advertising
ROO
Awareness
Consideration
Conversion
Business return
“We engaged The Value Xchange to assess the value of our assets and programmes, including our flagship Olivier Awards partnership. Their meticulous valuation and clear benchmarking against competitors equipped us to negotiate from a much stronger position. The outcome has been a substantial uplift in our partnership revenue. David and the team were professional, diligent and highly effective throughout the process and a pleasure to work with.”
“Jamie and the team have been critical partners on some of our key agreements. The level of insights, responsiveness and support has been a real help to accelerate our work.”
“Working with TVX has been a game changer for Movember. Their expertise and passion have strengthened our partnerships — from RLWC2021 to becoming the Official Mental Fitness Partner of the Rugby League Ashes. The team’s professionalism, deep understanding of the charity sector, and ability to connect purpose with sport have helped us drive real impact in men’s health. They don’t just understand partnership — they elevate it.”
Frequently Asked Questions
Sponsorship can be from as little as £10-20k all the way up to multi-millions. Drivers of cost are audience reach and desirability. Also, budget will need to be set aside for activating the sponsorship in order to help to maximise the value.
High-performing partnerships have shared objectives, strong activation, and consistent communication. When both sides stay aligned and invest properly, the partnership is more likely to perform.
While one-off deals can work, most meaningful partnerships run for 2–3 years or more. Time helps build deeper awareness, trust, and measurable results.
The simple answer is yes. Targeted sponsorships often deliver stronger cut-through for local or regional brands because they speak directly to a loyal, highly relevant audience.
Ideally 6-12 months out. Great sponsorships take time to plan, budget, activate, and measure properly.
Ready to build a smarter sponsorship strategy?
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