We keep good company

Mentholatum's Deep Heat & Deep Freeze partnered with HYROX to move from ‘pain relief’ into a performance-first role via events, experiential zones and social amplification. The partnership gave the brand a credible foothold in functional fitness, engaging athletes at key touchpoints and showcasing product benefits.

AG1 became the Official Daily Nutrition Supplement Partner to England Rugby Men's and Women's teams as they looked to turn social buzz into sporting credibility. The partnership strengthened AG1’s positioning within elite performance, using players, training environments and tailored content to demonstrate their role in supporting physical resilience and everyday wellbeing.

Signify partnered with the Mercedes F1 team as they looked to drive B2B sales. As a team sponsor, they provided human-centric lighting innovations to enhance team performance while using the global F1 platform to demonstrate product capability, engage business partners and deepen relationships across key markets.

Movember joined forces with the England Rugby League team as Official Mental Fitness Partner of the 2025 Ashes Series, using this as a platform to boost awareness, raise funds and embed their Ahead of the Game programme across the England Rugby League pathway.

The Society of London Theatres (SOLT) tasked us with evaluating their partnership propositions, including a full valuation of the headline sponsorship opportunity of the Olivier Awards. We identified key audience value drivers, built a sharper proposition framework and ensured their offering aligned with market expectations.