About

Our Vision

We want every brand to recognise the value of sports and entertainment as a marketing platform that engages audiences, drives brand love and delivers a measurable return on investment.

About Us

Founded in 2016, The Value Xchange (TVX) is a specialist sponsorship consultancy that enables brands to:

Discover

the role of partnerships in driving business growth, supported by robust insight, data and category expertise.

Develop

clear sponsorship briefs, market assessments and partner shortlists aligned to strategic goals.

Deliver

best-in-class partnership solutions that are mission-aligned, commercially sound and measurable.

Our Values

Integrity

We act with clarity, consistency, and conviction - no smoke, no mirrors. In a world of hype, we stay grounded in truth and trust.

Accountability

We take responsibility for every client. When we commit, we deliver - no excuses, just results.

Play smart

We read the game. We make sharp moves and bold decisions, always balancing instinct with insight. Smart thinking is our competitive edge.

Extra mile

We go further, dig deeper, and bring more to the table. For our clients, our team, and our work, we show up with more than expected.

Fun

We bring energy, humour, and creativity to every challenge. Passion is the fuel and when we’re fired up, results follow.

Meet The Team

David Peters photo
David Peters
Founder and Chairman
Jamie Wilson photo
Jamie Wilson
Managing Partner
Tara Honeywell photo
Tara Honeywell
Commercial Director
Oliver Rockett photo
Oliver Rockett
Partnerships Manager
Jake Serlin photo
Jake Serlin
Partnership Executive
Society of London Theatre

“We engaged The Value Xchange to assess the value of our assets and programmes, including our flagship Olivier Awards partnership. Their meticulous valuation and clear benchmarking against competitors equipped us to negotiate from a much stronger position. The outcome has been a substantial uplift in our partnership revenue. David and the team were professional, diligent and highly effective throughout the process and a pleasure to work with.”

Emma de Souza Photo
Emma de Souza
Director Audiences & Commercial
AG1

“Jamie and the team have been critical partners on some of our key agreements. The level of insights, responsiveness and support has been a real help to accelerate our work.”

Ties Soeters Photo
Ties Soeters
Chief Procurement Officer
Men's Health ‑ Europe

“Working with TVX has been a game changer for Movember. Their expertise and passion have strengthened our partnerships — from RLWC2021 to becoming the Official Mental Fitness Partner of the Rugby League Ashes. The team’s professionalism, deep understanding of the charity sector, and ability to connect purpose with sport have helped us drive real impact in men’s health. They don’t just understand partnership — they elevate it.”

Tracy Herd Photo
Tracy Herd
Director

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