Where brands and fans connect
We help ambitious, growth driven brands
We build sponsorship strategies that have an enduring and positive impact.
We bridge the gap between audience insight and commercial success - from consideration through to evaluation we help brands across every aspect of the sponsorship lifecycle.
Working Across the Full Sponsorship Lifecycle
brands
Sponsorship Strategy
Property Search & Shortlisting
Property Sourcing
Asset Optimisation
Property Evaluation
Activation Planning
Stakeholder Engagement
Contract Negotiation & Deal Brokering
Campaign Management
Measurement
rights owners
Rights Benefit Analysis
Commercial Strategy
Property & Asset Valuation
Go to Market Proposition
Source Brand Partners
Contract Negotiations
Media partnerships
Campaign Management
Measurement
Discover Lite
We take a data and insight led approach to our work, it’s the hygiene factor that sets the foundation for our strategy work.
We combine creative instinct with Luscid data intelligence to pinpoint where your brand delivers the greatest impact across sport and entertainment.
Get a Lite Brand Fit Report
The IP Uplift
We recognise the importance of fully evaluating whether a partnership has performed as it should do. To do that, we have created the ‘IP Upift’.
The IP Uplift is a research methodology used to calculate the uplift a brand can achieve through the marketing and sales funnel using the partner’s IP.
Frequently Asked Questions
Sponsorship can be from as little as £10-20k all the way up to multi-millions. Drivers of cost are audience reach and desirability. Also, budget will need to be set aside for activating the sponsorship in order to help to maximise the value.
High-performing partnerships have shared objectives, strong activation, and consistent communication. When both sides stay aligned and invest properly, the partnership is more likely to perform.
While one-off deals can work, most meaningful partnerships run for 2–3 years or more. Time helps build deeper awareness, trust, and measurable results.
The simple answer is yes. Targeted sponsorships often deliver stronger cut-through for local or regional brands because they speak directly to a loyal, highly relevant audience.
Ideally 6-12 months out. Great sponsorships take time to plan, budget, activate, and measure properly.
Every brand has different goals
We’d love to understand your goals and show how sponsorship can help you achieve them.
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